Writing: the Neo-Feudal model
Friday, July 17th, 2009Further to the great piece by Chuck I linked yesterday, my other Jet Pack compadre Will has been concerned by recent moves in the publishing industry towards a model where writers provide content for free to editors who charge people for it, simply for the privilege of being published and the admiration of the public.
Will, quite reasonably, thinks this is not cricket.
In Neo-Feudal Content Creation a week or two ago, he wrote:
The notion is that the free economy created when everyone is publishing solely for free, writing just for the privilege of being read, investigating simply for the mad props of being in the know, will be the end of scarcity and that this will be great for the people with the microphones and speakers, who charge people to stand within earshot, and great for the open-mic talent, who write and speak and sing and report in exchange for a turn on stage. What’s unclear here — what’s still scarce in this model — is what these artists are eating and where these journalists are sleeping. How are their bills paid? Can they eat fan mail and send their Google Analytics data to their landlords as rent?
Which is a fair point.
Yesterday, he added more to the mix.
[The idea is to] do it because you love to do it. Be excited, and use that excitement. It’s a wonderful and useful message — a psychic pry bar. Good stuff.
But how can I trust that message if I think the reason it’s being given to me is to keep me happy and singing and toiling in my plot of land so the guy above me can get paid out of the ad revenues for posting my work to his blog?
Why should my work be the free content of an intermediate landlord’s freemium marketing strategy? It makes me nervous that I’m being motivated to produce a lot of free content so that the tier above me can get paid for it.
I have this awful (and unrealistic, I know) image of old boys, seated in club chairs in a smoke-filled sepia-toned parlor, scheming about how to get people to give their work away for free. “Tell them the fun and satisfaction is it’s own reward!” says one.
While the sepia-toned caricature is just a conceit, I don’t think that’s altogether inaccurate. Writers are not a respected part of the publishing process (just ask my friend the sub-editor about her treatment at the hands of the newspaper that just made her redundant) and are seen as an exploitable resource, and part of that is the perception that it’s a hobbyist’s thing, a thing that people do for fun, rather than a job, a craft, a graft.
Add to that the sub-moronic Randian bullshit that seems to pervade business these days, that assumes that people at the top are the only ones that do the work, and you get a model where the craftsman has no value. The content provider makes money for you and does not get a payout. Sitting here at the cusp of absolute failure, that makes me terribly depressed.
People — my colleagues — like Will and Chuck and Becky are really great writers. They deserve to be paid for their work.







